http://www.wandagency.com en-gb wandagency.com 2012-4-6T00:00:00Z wandagency.com http://www.wandagency.com/page4.htm#115381 Normal 0 false false false ENGB XNONE XNONE MicrosoftInternetExplorer4 Style Definitions table.MsoNormalTable msostylenameTable Normal msotstylerowbandsize0 msotstylecolbandsize0 msostylenoshowyes msostylepriority99 msost... 2012-3-27 10:52:09 http://www.wandagency.com/page4.htm#114150 Normal 0 false false false ENGB XNONE XNONE Style Definitions table.MsoNormalTable msostylenameTable Normal msotstylerowbandsize0 msotstylecolbandsize0 msostylenoshowyes msostylepriority99 msostyleqformatyes msostyleparent... 2012-3-8 12:37:02 http://www.wandagency.com/page4.htm#107319 Enjoy the film....Brian Storey Creative Partner Wand.Tweetfunctiondsidvar jsfjsd.getElementsByTagNames0ifd.getElementByIdidjsd.createElementsjs.ididjs.srcplatform.twitter.comwidgets.jsfjs.parentNode.insertBeforejsfjsdocumentscripttwitterwjs 2012-2-21 17:38:55 http://www.wandagency.com/page4.htm#107040 Over the past fifteen years Ive watched countless client service people agency planners and creative directors go through near on nervous breakdowns when developing creative briefs. Ive witnessed screaming tantrums and even physical threats all because of one small box found in every single brief titled proposition. So why the big fuss Well its because the creative proposition is a big deal. In fact its probably the most important element within a brief. Get it right and the creative people will have a strong foundation to develop compelling ideas to promote your business. But if the proposition is weak then even the best art directors and copywriters will struggle to produce an advertising idea that will motivate prospects to buy from you. So what is a proposition In essence its the single most persuasive thing a brand or product can say about itself its the elevator pitch in one short sentence. And its this that a creative tea... 2012-2-17 15:17:32 http://www.wandagency.com/page4.htm#106905 You cant bore people into buying a product. That may sound obvious but theres plenty of dull web copy out there so whats going on Why would anyone invest hundreds of hours and thousands of pounds building a website and then go and undermine it all with a few carelessly chosen words The problem is the words arent carelessly chosen at all. Theyre often picked with a great deal of thought care and attention. Thats because more often than not the web copy has been written with search engine optimisation SEO in mind. It goes without saying that SEO is crucial. Making sure youre using the right mix of key words is vital when it comes to ensuring your business tops a search engines rankings. You know that if you get it right customers will walk through your online door. However those same key words wont persuade your customers to part with their money. To do that you need to ensure your copy is relevant benefitled and engaging. Well heres one approach that you may want to consider... 2012-2-15 17:11:40 http://www.wandagency.com/page4.htm#106712 Your babys first steps the taste of your mothers freshly baked bread the scent of newly blossomed spring flowers these are the sort of memories that stay with us forever. But what about yesterdays ads How big an impact have they made on you Can you still remember any of them today Even one Generally speaking most of us become immune to advertising messages and thats no surprise when you consider that on average were exposed to around 2500 ads every day. Theyre online on petrol pumps in magazines on TV in the press on the radio we see them during sporting events and theyve even appeared on the moon they are quite literally everywhere. And yet we rarely recall a single one. Why The simple answer is that were more likely to engage with and remember something when it inspires excites and interests us. And most ads dont. Regardless of how timely how well targeted or how relevant an advertising message is if its delivered in an uninspiring way then the chances are ... 2012-1-12 19:28:50